In a survey of marketers in India conducted in 2023, approximately 42 percent of respondents stated that their organization is currently in the experimentation phase of adopting AI in marketing strategies. Conversely, more than nine percent of organizations have fully integrated AI into their marketing strategies.
Adoption of artificial intelligence in marketing strategies in India in 2023
Characteristic
Share of respondents
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MMA. (November 30, 2023). Adoption of artificial intelligence in marketing strategies in India in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1465578/india-adoption-of-ai-in-marketing-strategies/
MMA. "Adoption of artificial intelligence in marketing strategies in India in 2023." Chart. November 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1465578/india-adoption-of-ai-in-marketing-strategies/
MMA. (2023). Adoption of artificial intelligence in marketing strategies in India in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1465578/india-adoption-of-ai-in-marketing-strategies/
MMA. "Adoption of Artificial Intelligence in Marketing Strategies in India in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1465578/india-adoption-of-ai-in-marketing-strategies/
MMA, Adoption of artificial intelligence in marketing strategies in India in 2023 Statista, https://www.statista.com/statistics/1465578/india-adoption-of-ai-in-marketing-strategies/ (last visited August 25, 2024)
Adoption of artificial intelligence in marketing strategies in India in 2023 [Graph], MMA, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1465578/india-adoption-of-ai-in-marketing-strategies/