Preferred categories purchased online in India 2024

Published by A. Minhas, Jun 27, 2024
According to a survey in 2024 on online shopping behavior among Indians, 29% of respondents among urban residents preferred to buy groceries online, followed by electronics and fashion items. Meanwhile, respondents from the rest of India were ahead of urban dwellers when it came to purchasing sports and fitness, home and kitchen, and health and wellness products online.

Preferred online shopping categories in India from November 2023 to January 2024

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Release date

February 2024

Region

India

Survey time period

November 2023 to January 2024

Number of respondents

2600+

Method of interview

Face-to-face interview, online survey

Supplementary notes

Sample size for urban dwellers: 1,467.

Sample size for rest of India: 1,165.

Urban dwellers comprised of the metro (population over 50 lakhs) and Tier 1 cities (population between 10–50 lakhs), which include Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Surat, Nashik, Nagpur, Bhopal, Allahabad, Jaipur, Madurai, Mysore, Kochi, Bhubaneswar, Indore, Chandigarh.

Rest of India comprised of Tier 2/3/4 cities, which include Aizawl, Sangli, Solapur, Jhansi, Ferozabad, Nellore, Kasaragod, Siliguri, Sagar, Darjeeling, Hingoli, Nagda, Bhatinda, Sohna, Thiruvallur, Idukki, Sahibganj.

One Indian rupee is equal to 0.011 euros and 0.012 dollars (as of April 2024).

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