According to a survey in 2024 on online shopping behavior among Indians, most respondents preferred using apps for online shopping rather than websites, regardless of their geographic location. However, 19 percent of urban residents shopped exclusively through websites, compared to 16 percent of respondents in the rest of India.
Preferred platform for shopping online across India from November 2023 to January 2024, by consumers
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PwC India. (February 28, 2024). Preferred platform for shopping online across India from November 2023 to January 2024, by consumers [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1465566/india-preferred-online-shopping-platform-by-consumers/
PwC India. "Preferred platform for shopping online across India from November 2023 to January 2024, by consumers." Chart. February 28, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1465566/india-preferred-online-shopping-platform-by-consumers/
PwC India. (2024). Preferred platform for shopping online across India from November 2023 to January 2024, by consumers. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1465566/india-preferred-online-shopping-platform-by-consumers/
PwC India. "Preferred Platform for Shopping Online across India from November 2023 to January 2024, by Consumers." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1465566/india-preferred-online-shopping-platform-by-consumers/
PwC India, Preferred platform for shopping online across India from November 2023 to January 2024, by consumers Statista, https://www.statista.com/statistics/1465566/india-preferred-online-shopping-platform-by-consumers/ (last visited October 02, 2024)
Preferred platform for shopping online across India from November 2023 to January 2024, by consumers [Graph], PwC India, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1465566/india-preferred-online-shopping-platform-by-consumers/