Preferred platform for shopping online in India 2024, by consumers

Published by A. Minhas, May 28, 2024
According to a survey in 2024 on online shopping behavior among Indians, most respondents preferred using apps for online shopping rather than websites, regardless of their geographic location. However, 19 percent of urban residents shopped exclusively through websites, compared to 16 percent of respondents in the rest of India.

Preferred platform for shopping online across India from November 2023 to January 2024, by consumers

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Release date

February 2024

Region

India

Survey time period

November 2023 to January 2024

Number of respondents

2600+

Method of interview

Face-to-face interview, online survey

Supplementary notes

Sample size for urban dwellers: 1,890.

Sample size for rest of India: 1,408.

Urban dwellers comprised of the metro (population over five million) and Tier 1 cities (population between one to five million).

Rest of India comprised of Tier 2, 3, and 4 cities.

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B2C e-commerce in India E-commerce in IndiaOnline grocery shopping in IndiaD2C market in IndiaOmnichannel retail in India
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