During a survey carried out in 2024, roughly one in three marketing managers from France, Germany, and the United Kingdom stated that they based every marketing decision on data. Under 10 percent of respondents in all five surveyed countries said they struggled to incorporate data analytics into their decision-making process.
Level of reliance on data and analysis to make marketing decisions according to marketing managers from selected countries in Western Europe as of May 2024
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HubSpot. (September 10, 2023). Level of reliance on data and analysis to make marketing decisions according to marketing managers from selected countries in Western Europe as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/
HubSpot. "Level of reliance on data and analysis to make marketing decisions according to marketing managers from selected countries in Western Europe as of May 2024." Chart. September 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/
HubSpot. (2023). Level of reliance on data and analysis to make marketing decisions according to marketing managers from selected countries in Western Europe as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/
HubSpot. "Level of Reliance on Data and Analysis to Make Marketing Decisions According to Marketing Managers from Selected Countries in Western Europe as of May 2024." Statista, Statista Inc., 10 Sep 2023, https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/
HubSpot, Level of reliance on data and analysis to make marketing decisions according to marketing managers from selected countries in Western Europe as of May 2024 Statista, https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/ (last visited December 22, 2024)
Level of reliance on data and analysis to make marketing decisions according to marketing managers from selected countries in Western Europe as of May 2024 [Graph], HubSpot, September 10, 2023. [Online]. Available: https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/
