Based on the share of purchase intent clicks, Walmart ranked as the leading online retailer for personal care brands in the United States in 2023, with 38 percent. Purchase intent clicks refer to the number of times a consumer has clicked through to at least one retailer during one session. Amazon came in second place with 29 percent of clicks.
Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks
The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.
In order to understand digital shopping behavior, key e-commerce performance indicators were collected across hundreds of brands and over 250 channels, as well as more than 7,000 retailer integrations.
Percentage points exceeding 100 percent are probably due to rounding. Date of release is the date of access.
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MikMak. (May 16, 2024). Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak. "Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks." Chart. May 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak. (2024). Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak. "Leading Online Retailers for Personal Care Brands in The United States in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak, Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/ (last visited December 21, 2024)
Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks [Graph], MikMak, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
