During a 2023/24 survey, 72 percent of responding advertising professionals from Europe stated that they believed generative artificial intelligence (gen AI) was useful for solving specific problems or automating tasks. Half of respondents believed it was bound by the data it received and the tasks that it was assigned.
Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe, & Microsoft Advertising. (April 30, 2024). Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe, und Microsoft Advertising. "Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe, Microsoft Advertising. (2024). Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe, and Microsoft Advertising. "Understanding of Generative Artificial Intelligence (Gen Ai) among Advertising Professionals in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe & Microsoft Advertising, Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1465428/understanding-gen-ai-advertising-europe/ (last visited December 21, 2024)
Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1465428/understanding-gen-ai-advertising-europe/
