Louis Vuitton was the most owned brand across age groups in Japan, according to a survey conducted in February 2024. Respondents in their fifties and forties were the most likely to own items by the French luxury brand, with almost 50 percent.
Most owned luxury goods brands in Japan as of February 2024, by age group
respondents who have bought branded goods; multiple answers allowed
Method of interview
Online survey
Supplementary notes
Original question: "Please name the brand names of the branded goods you currently own."
Figures represent the three leading answers of each age group.
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PR Times, & BuySell Technologies. (March 26, 2024). Most owned luxury goods brands in Japan as of February 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times, und BuySell Technologies. "Most owned luxury goods brands in Japan as of February 2024, by age group." Chart. March 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times, BuySell Technologies. (2024). Most owned luxury goods brands in Japan as of February 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times, and BuySell Technologies. "Most Owned Luxury Goods Brands in Japan as of February 2024, by Age Group." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times & BuySell Technologies, Most owned luxury goods brands in Japan as of February 2024, by age group Statista, https://www.statista.com/statistics/1465366/japan-most-owned-luxury-brands-by-age/ (last visited December 21, 2024)
Most owned luxury goods brands in Japan as of February 2024, by age group [Graph], PR Times, & BuySell Technologies, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1465366/japan-most-owned-luxury-brands-by-age/
