Louis Vuitton was the most popular luxury goods brand across age groups in Japan, according to a 2024 survey among people who have bought brand-name goods. While the majority of respondents aged 40 to 69 years named the French luxury brand a favorite, the share was slightly smaller among young adults. The share was largest among respondents aged 60 to 69 years, with 56 percent.
Most popular luxury goods brands in Japan as of February 2024, by age group
respondents who have bought branded goods; multiple answers allowed
Method of interview
Online survey
Supplementary notes
Original question: "Please choose your favorite brands, regardless of your budget at the time of purchase and your experience of ownership." Figures represent the three leading answers of each age group.
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PR Times, & BuySell Technologies. (March 26, 2024). Most popular luxury goods brands in Japan as of February 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465352/japan-popular-luxury-brands-by-age/
PR Times, und BuySell Technologies. "Most popular luxury goods brands in Japan as of February 2024, by age group." Chart. March 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465352/japan-popular-luxury-brands-by-age/
PR Times, BuySell Technologies. (2024). Most popular luxury goods brands in Japan as of February 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465352/japan-popular-luxury-brands-by-age/
PR Times, and BuySell Technologies. "Most Popular Luxury Goods Brands in Japan as of February 2024, by Age Group." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1465352/japan-popular-luxury-brands-by-age/
PR Times & BuySell Technologies, Most popular luxury goods brands in Japan as of February 2024, by age group Statista, https://www.statista.com/statistics/1465352/japan-popular-luxury-brands-by-age/ (last visited December 22, 2024)
Most popular luxury goods brands in Japan as of February 2024, by age group [Graph], PR Times, & BuySell Technologies, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1465352/japan-popular-luxury-brands-by-age/
