As of December 2023, 55 percent of American and 51 percent of European consumers, respectively, reported they were most likely to receive recommendations of new content from friends or family. Similarly, 49 percent of U.S. viewers and 46 percent of viewers from Europe stated to lean to social media when looking for new content to watch.
Most common sources for finding new content to watch in the U.S. and Europe as of December 2023
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Most common sources for finding new content to watch in the U.S. and Europe as of December 2023
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Comcast. (April 30, 2024). Most common sources for finding new content to watch in the U.S. and Europe as of December 2023 [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast. "Most common sources for finding new content to watch in the U.S. and Europe as of December 2023." Chart. April 30, 2024. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast. (2024). Most common sources for finding new content to watch in the U.S. and Europe as of December 2023. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast. "Most Common Sources for Finding New Content to Watch in The U.S. and Europe as of December 2023." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast, Most common sources for finding new content to watch in the U.S. and Europe as of December 2023 Statista, https://www.statista.com/statistics/1465261/how-viewers-learn-about-new-content-to-watch/ (last visited April 30, 2025)
Most common sources for finding new content to watch in the U.S. and Europe as of December 2023 [Graph], Comcast, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1465261/how-viewers-learn-about-new-content-to-watch/
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