U.S. adults understanding of digital topics 2023, by age

Knowledge and awareness of digital topics among adults in the United States as of May 2023, by age group

Characteristic18-29 years65 years and older
Can identify an example of two-factor authentication (from a set of images) 68% 26%
A deepfake is a seemingly real, computer-generated image, video or audio of something that did not occur 60% 24%
LLMs, such as ChatGPT, create responses based on previously learned word patterns and relationships from text pulled from the internet 45% 15%
Cookies track users' visits and activity on the site 73% 57%
Facebook changed its name to Meta in 2021 80% 66%
Websites in the U.S. are prohibited from collecting data online from children under age 13 without a parent's consent 27% 14%
Elon Musk ran Tesla and Twitter in April 2023 91% 81%
Can identify most secure password (from list of four) 83% 75%
The U.S. does not have a national privacy law addressing how companies can use the data they collect 26% 23%
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Release date

August 2023

Region

United States

Survey time period

May 2023

Age group

18 years and older

Special properties

multiple choice; excluded are those who did not give an answer

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