According to a survey of adults in the United States conducted in March 2024, 54 percent of respondents reported not using popular social media TikTok. In comparison, 20 percent of younger online audiences aged between 18 and 29 years reported accessing TikTok multiple times per day or daily. In comparison, 15 percent of users aged between 30 and 44 years reported accessing TikTok daily.
Frequency of using TikTok in the United States as of March 2024, by age group
Characteristic
Multiple times per day
Daily
Multiple times per week
Weekly
Multiple times per month
Less frequenty than monthly
I do not use TikTok
Not sure
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MarketingCharts. (March 25, 2024). Frequency of using TikTok in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1465166/tiktok-usage-frequency-us-by-age/
MarketingCharts. "Frequency of using TikTok in the United States as of March 2024, by age group." Chart. March 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1465166/tiktok-usage-frequency-us-by-age/
MarketingCharts. (2024). Frequency of using TikTok in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1465166/tiktok-usage-frequency-us-by-age/
MarketingCharts. "Frequency of Using Tiktok in The United States as of March 2024, by Age Group." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1465166/tiktok-usage-frequency-us-by-age/
MarketingCharts, Frequency of using TikTok in the United States as of March 2024, by age group Statista, https://www.statista.com/statistics/1465166/tiktok-usage-frequency-us-by-age/ (last visited July 22, 2024)
Frequency of using TikTok in the United States as of March 2024, by age group [Graph], MarketingCharts, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1465166/tiktok-usage-frequency-us-by-age/