In 2023, mobile devices, including tablets, accounted for 77 percent of the overall expenditure on digital media in India. Mobile's share in digital spending continually increased since 2018, while that of desktop reduced simultaneously. This can be attributed to the high penetration of mobile phones in the Indian market due to affordability and ease of access.
Distribution of digital media expenditure in India from 2018 to 2023, by device
Characteristic
Mobile + Tablets
Desktop
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ETBrandEquity.com. (November 28, 2023). Distribution of digital media expenditure in India from 2018 to 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1465101/india-digital-media-spends-by-device/
ETBrandEquity.com. "Distribution of digital media expenditure in India from 2018 to 2023, by device." Chart. November 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1465101/india-digital-media-spends-by-device/
ETBrandEquity.com. (2023). Distribution of digital media expenditure in India from 2018 to 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1465101/india-digital-media-spends-by-device/
ETBrandEquity.com. "Distribution of Digital Media Expenditure in India from 2018 to 2023, by Device." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1465101/india-digital-media-spends-by-device/
ETBrandEquity.com, Distribution of digital media expenditure in India from 2018 to 2023, by device Statista, https://www.statista.com/statistics/1465101/india-digital-media-spends-by-device/ (last visited July 22, 2024)
Distribution of digital media expenditure in India from 2018 to 2023, by device [Graph], ETBrandEquity.com, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1465101/india-digital-media-spends-by-device/