In a global marketing survey conducted in 2023, 60 percent of respondents from India stated that they regularly evaluated their content to ensure inclusivity and included people from diverse backgrounds and origins in their campaigns. Nine out of 10 Indian B2B companies stated that diversity, equity, and inclusion were important to them.
Measures to enhance diversity and inclusion in marketing campaigns in India in 2023
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Share of respondents
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Dentsu Aegis Network, & exchange4media. (February 8, 2024). Measures to enhance diversity and inclusion in marketing campaigns in India in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1465083/india-diversity-and-inclusion-in-marketing/
Dentsu Aegis Network, und exchange4media. "Measures to enhance diversity and inclusion in marketing campaigns in India in 2023." Chart. February 8, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1465083/india-diversity-and-inclusion-in-marketing/
Dentsu Aegis Network, exchange4media. (2024). Measures to enhance diversity and inclusion in marketing campaigns in India in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1465083/india-diversity-and-inclusion-in-marketing/
Dentsu Aegis Network, and exchange4media. "Measures to Enhance Diversity and Inclusion in Marketing Campaigns in India in 2023." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1465083/india-diversity-and-inclusion-in-marketing/
Dentsu Aegis Network & exchange4media, Measures to enhance diversity and inclusion in marketing campaigns in India in 2023 Statista, https://www.statista.com/statistics/1465083/india-diversity-and-inclusion-in-marketing/ (last visited July 22, 2024)
Measures to enhance diversity and inclusion in marketing campaigns in India in 2023 [Graph], Dentsu Aegis Network, & exchange4media, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1465083/india-diversity-and-inclusion-in-marketing/