![Xin Ou](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3877_1713870237.png)
Opinion of Chinese consumers on Guochao cosmetics 2023
According to a survey among Chinese consumers conducted in November 2023, 38.6 percent of respondents found China-chic (or "Guochao") style cosmetic products interesting, but did not want not buy any of them. Meanwhile, 32.5 percent of respondents found the idea creative and said they would like to buy some China-chic cosmetic products. Another 10.7 percent of respondents were also willing to try such products if they had a good reputation.