According to a survey among Chinese consumers conducted in November 2023, 38.6 percent of respondents found China-chic (or "Guochao") style cosmetic products interesting, but did not want not buy any of them. Meanwhile, 32.5 percent of respondents found the idea creative and said they would like to buy some China-chic cosmetic products. Another 10.7 percent of respondents were also willing to try such products if they had a good reputation.
Attitudes of Chinese consumers towards China-chic style beauty and cosmetic products as of November 2023
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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Xinhua News Agency. (November 27, 2023). Attitudes of Chinese consumers towards China-chic style beauty and cosmetic products as of November 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1465018/china-consumer-attitudes-towards-guochao-cosmetics/
Xinhua News Agency. "Attitudes of Chinese consumers towards China-chic style beauty and cosmetic products as of November 2023." Chart. November 27, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1465018/china-consumer-attitudes-towards-guochao-cosmetics/
Xinhua News Agency. (2023). Attitudes of Chinese consumers towards China-chic style beauty and cosmetic products as of November 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1465018/china-consumer-attitudes-towards-guochao-cosmetics/
Xinhua News Agency. "Attitudes of Chinese Consumers towards China-chic Style Beauty and Cosmetic Products as of November 2023." Statista, Statista Inc., 27 Nov 2023, https://www.statista.com/statistics/1465018/china-consumer-attitudes-towards-guochao-cosmetics/
Xinhua News Agency, Attitudes of Chinese consumers towards China-chic style beauty and cosmetic products as of November 2023 Statista, https://www.statista.com/statistics/1465018/china-consumer-attitudes-towards-guochao-cosmetics/ (last visited December 31, 2024)
Attitudes of Chinese consumers towards China-chic style beauty and cosmetic products as of November 2023 [Graph], Xinhua News Agency, November 27, 2023. [Online]. Available: https://www.statista.com/statistics/1465018/china-consumer-attitudes-towards-guochao-cosmetics/
