An online survey conducted in December 2023 revealed that 58 percent of respondents across six countries in Latin America would prefer a bank that contributes to society, given prior access to this information. Additionally, 27 percent indicated they might consider sustainable options if available, contingent on prices and fees, while six percent expressed indifference toward their bank's investment strategies. Conversely, only 10 percent stated they would close their accounts upon discovering their bank was investing in stocks contradicting their values.
Share of bank customers who would prefer a bank that invests in social and environmental actions in Latin America in 2023
The question was phrased by the source as follows: ''Would you give preference to a bank that invests in social and environmental actions?''
The survey was conducted through an online panel with respondents from the following countries in Latin America: Argentina (400), Brazil (816), Chile (411), Colombia (403), Mexico (806), Peru (397).
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Sherlock Communications. (February 7, 2024). Share of bank customers who would prefer a bank that invests in social and environmental actions in Latin America in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1464856/customer-interest-green-banking-latin-america/
Sherlock Communications. "Share of bank customers who would prefer a bank that invests in social and environmental actions in Latin America in 2023." Chart. February 7, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1464856/customer-interest-green-banking-latin-america/
Sherlock Communications. (2024). Share of bank customers who would prefer a bank that invests in social and environmental actions in Latin America in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1464856/customer-interest-green-banking-latin-america/
Sherlock Communications. "Share of Bank Customers Who Would Prefer a Bank That Invests in Social and Environmental Actions in Latin America in 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1464856/customer-interest-green-banking-latin-america/
Sherlock Communications, Share of bank customers who would prefer a bank that invests in social and environmental actions in Latin America in 2023 Statista, https://www.statista.com/statistics/1464856/customer-interest-green-banking-latin-america/ (last visited November 21, 2024)
Share of bank customers who would prefer a bank that invests in social and environmental actions in Latin America in 2023 [Graph], Sherlock Communications, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1464856/customer-interest-green-banking-latin-america/
