During an April 2023 survey among monthly podcast listeners aged 13 to 24 in the United States, 61 percent of respondents said they visited a company's or product's website after hearing an ad related to it on a podcast. Another 61 percent of respondents said they wanted a product or service being advertised, while 56 percent stated they gathered more information about a company or product.
Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (March 18, 2024). Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1464837/podcast-advertising-effectiveness-gen-z-united-states/
eMarketer. "Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023 ." Chart. March 18, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1464837/podcast-advertising-effectiveness-gen-z-united-states/
eMarketer. (2024). Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1464837/podcast-advertising-effectiveness-gen-z-united-states/
eMarketer. "Leading Actions Generation Z Monthly Podcast Listeners Have Taken after Hearing An Advertisement on a Podcast in The United States as of April 2023 ." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1464837/podcast-advertising-effectiveness-gen-z-united-states/
eMarketer, Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023 Statista, https://www.statista.com/statistics/1464837/podcast-advertising-effectiveness-gen-z-united-states/ (last visited July 22, 2024)
Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023 [Graph], eMarketer, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1464837/podcast-advertising-effectiveness-gen-z-united-states/