Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023

Published by
Michele Majidi,
May 7, 2024
During an April 2023 survey among monthly podcast listeners aged 13 to 24 in the United States, 61 percent of respondents said they visited a company's or product's website after hearing an ad related to it on a podcast. Another 61 percent of respondents said they wanted a product or service being advertised, while 56 percent stated they gathered more information about a company or product.

Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023

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Sources

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Release date

March 2024

Region

United States

Survey time period

April 2023

Number of respondents

1,003 respondents

Age group

13-24

Supplementary notes

* Respondents to this statement aged 16 to 24.

Survey type not specified at source.

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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