During a January 2023 survey among VP and C-Suite executives worldwide, 88 percent of respondents said sustainability should be more than a PR stunt, and 83 percent stated that greenwashing should have more severe consequences. Despite this consensus, 72 percent also said that most organizations in the industry would be caught greenwashing if investigated more thoroughly. According to almost six out of 10 respondents, their own company also overstated or inaccurately represented their own sustainability efforts.
Selected attitudes on sustainability in marketing among executives worldwide as of January 2023
The survey was carried out in the following countries/territories: Brazil, Canada, France, Germany, Italy, Japan, Mexico, the Netherlands, Singapore, Spain, Sweden, Taiwan, Thailand, the United Arab Emirates, the United Kingdom (UK), and the United States.
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Google. (April 12, 2023). Selected attitudes on sustainability in marketing among executives worldwide as of January 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google. "Selected attitudes on sustainability in marketing among executives worldwide as of January 2023." Chart. April 12, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google. (2023). Selected attitudes on sustainability in marketing among executives worldwide as of January 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google. "Selected Attitudes on Sustainability in Marketing among Executives Worldwide as of January 2023." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google, Selected attitudes on sustainability in marketing among executives worldwide as of January 2023 Statista, https://www.statista.com/statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/ (last visited December 26, 2024)
Selected attitudes on sustainability in marketing among executives worldwide as of January 2023 [Graph], Google, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
