Shopping behavior changes among consumers Vietnam 2023, by urbanization

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024

According to a survey by Infocus Mekong conducted in January 2024, 63 percent of urban respondents and 73 percent of rural respondents in Vietnam agreed that they were using cheaper retail outlets to shop during 2023. Meanwhile, around 56 percent of urban respondents and 63 percent of rural respondents reported less frequent shopping in that year.

Leading shopping behavior changes among consumers in Vietnam in 2023, by urbanization

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Release date

April 2024

Region

Vietnam

Survey time period

January 2024

Number of respondents

1,022 respondents

Age group

18 years and older

Special properties

among consumers nationwide

Method of interview

Online panel

Supplementary notes

Original question: “How much do you agree / disagree with the following statements?”

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