Change in shopping channels usage in Vietnam 2024, by region

Published by Statista Research Department, May 6, 2024

According to a survey by Infocus Mekong conducted in January 2024, 36 percent of the northern respondents in Vietnam stated that they will increase their usage of online platforms in 2024 compared to 13 percent southern respondents. In contrast, over 30 percent of respondents from both region said they will reduce spending on street side vendors.

Change in shopping channels usage among consumers in Vietnam compared to the previous year as of January 2024, by region

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Release date

April 2024

Region

Vietnam

Survey time period

January 2024

Number of respondents

1,022 respondents

Age group

18 years and older

Special properties

among 439 southern and 430 northern respondents

Method of interview

Online panel

Supplementary notes

Original question: “Compared to 2023, how much will use the following channels for shopping in 2024?”

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