J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a survey conducted in the United States in the first quarter of 2024 among marketers working at organizations running print marketing campaigns, 62 percent of respondents reported using personalized print materials for targeted messaging to overcome the challenges of digital marketing fatigue. Around 46 percent said they handled such hurdles by integrating print with digital campaigns for cross-channel engagement.
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