J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a survey conducted in the United States in the first quarter of 2024 among marketers working at organizations running print marketing campaigns, 62 percent of respondents reported using personalized print materials for targeted messaging to overcome the challenges of digital marketing fatigue. Around 46 percent said they handled such hurdles by integrating print with digital campaigns for cross-channel engagement.
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Christof Baron
CEO, MindShare Germany
Market overview
Digital
Broadcast media
Print media
Cinema & out-of-home
Media reach
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.