During a survey conducted in the United States in the first quarter of 2024 among marketers working at organizations running print marketing campaigns, 66 percent of respondents selected customer feedback as a primary source for first-party data for print vendors' personalized communications. Around 59 percent chose customer demographics.
Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024
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RR Donnelley. (April 10, 2024). Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley. "Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024." Chart. April 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley. (2024). Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley. "Leading First-party Data Sources for Print Vendors' Personalized Communications According to Marketers in The United States as of The 1st Quarter of 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley, Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024 Statista, https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/ (last visited December 21, 2024)
Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024 [Graph], RR Donnelley, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
