According to a survey conducted among consumers in the United States, 80 percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to 66 percent.
Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023
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RR Donnelley. (December 7, 2023). Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1464749/gen-z-millennial-consumers-driven-by-sustainability-us/
RR Donnelley. "Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023." Chart. December 7, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1464749/gen-z-millennial-consumers-driven-by-sustainability-us/
RR Donnelley. (2023). Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1464749/gen-z-millennial-consumers-driven-by-sustainability-us/
RR Donnelley. "Share of Gen Z and Millennial Consumers for Whom Sustainability Is a Driving Factor behind Their Purchasing Decisions in The United States as of September 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1464749/gen-z-millennial-consumers-driven-by-sustainability-us/
RR Donnelley, Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023 Statista, https://www.statista.com/statistics/1464749/gen-z-millennial-consumers-driven-by-sustainability-us/ (last visited December 21, 2024)
Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023 [Graph], RR Donnelley, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1464749/gen-z-millennial-consumers-driven-by-sustainability-us/
