According to a survey conducted among Generation Z consumers in the United States in September 2023, 77 percent said the value of products and services was a leading driving factor when they were making purchasing decisions. This was followed by 73 percent of respondents citing a brand's reputation. Sustainability practices were mentioned by 66 percent.
Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023
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RR Donnelley. (December 7, 2023). Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley. "Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023." Chart. December 7, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley. (2023). Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley. "Leading Driving Factors When Making Purchasing Decisions According to Generation Z Consumers in The United States as of September 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley, Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/ (last visited August 24, 2024)
Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023 [Graph], RR Donnelley, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
