According to a survey of UK adults in October 2023, around seven in ten respondents asked an organization to stop sending them marketing communication through electronic means. Furthermore, over 30 percent said they asked an organization to stop using their personal information and refused to provide an organization with biometric data.
Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of October 2023
Characteristic
Share of respondents
Asked an organization to stop sending me marketing through electric means
70%
Asked an organization to stop using my personal information/data altogether
31%
Refused to provide an organization with biometric data
31%
Asked an organization to delete any personal information/data they had collected about me
29%
Asked that an organization restrict or limit how they use any personal information/data they hold about me
26%
Asked to see the privacy of an organization that holds information/data about me
19%
Asked an organization to provide me with a copy of all my personal information/data
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Information Commissioner's Office. (February 16, 2024). Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office. "Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of October 2023." Chart. February 16, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office. (2024). Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office. "Most Common Ways of Exercising Data Privacy Rights among Adults in The United Kingdom (Uk) as of October 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office, Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of October 2023 Statista, https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/ (last visited December 22, 2024)
Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of October 2023 [Graph], Information Commissioner's Office, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/