According to a survey in October 2023, only 50 percent knew they had a right to ask a company or organization to delete personal information about them. A further 37 percent said they thought they could stop companies from sending them marketing communication but did not know that it was a legal right.
Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of October 2023
Characteristic
I was aware this was a legal right I have
I thought I should be able to do this but did not know it was a legal right
I was not aware of this before now
Ask a company or organisation to delete personal information about you
50%
31%
19%
Stop companies sending you marketing through electric means like e-mail, phone calls, or notifications on smartphones
46%
37%
17%
Limit the way a company or organization uses your personal information
45%
38%
17%
Be informed whenever an organiztion is collecting and/or using your data
45%
37%
19%
Find out if a company or organization is using or storing your personal information and ask to get copies of it
43%
36%
21%
Request information that is not routinely made public from public sector bodies
The survey question was phrased by the source as follows: "For each of these legal rights below, could you say whether you were aware that it was a legal right you held and that it was protected by law?"
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Information Commissioner's Office. (February 16, 2024). Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1464592/uk-adults-legal-rights-awareness/
Information Commissioner's Office. "Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of October 2023." Chart. February 16, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1464592/uk-adults-legal-rights-awareness/
Information Commissioner's Office. (2024). Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1464592/uk-adults-legal-rights-awareness/
Information Commissioner's Office. "Awareness of Selected Information Privacy Rights among Adults in The United Kingdom (Uk) as of October 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1464592/uk-adults-legal-rights-awareness/
Information Commissioner's Office, Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of October 2023 Statista, https://www.statista.com/statistics/1464592/uk-adults-legal-rights-awareness/ (last visited December 22, 2024)
Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of October 2023 [Graph], Information Commissioner's Office, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1464592/uk-adults-legal-rights-awareness/
