Artificial intelligence, encompassing all other subbranches, such as machine learning, natural language processing, AI vision, and more, was more widely adopted than generative AI in all functions in businesses in 2023. This is understandable, especially as generative AI is still reaching maturity and full usage. It is noteworthy that in marketing and sales nearly 14 percent of respondents said their business was using generative AI.
Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function
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Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function
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The survey was administered to census-targeted samples of over 1,000 people in each of 21 countries, for a total of 23,882 surveys conducted in 12 languages.
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Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
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Stanford Medicine. (April 15, 2024). Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/1464564/ai-adoption-vs-generative-ai-adoption/
Stanford Medicine. "Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function." Chart. April 15, 2024. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/1464564/ai-adoption-vs-generative-ai-adoption/
Stanford Medicine. (2024). Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function. Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/1464564/ai-adoption-vs-generative-ai-adoption/
Stanford Medicine. "Artificial Intelligence (Ai) and Generative Ai Adoption in Businesses Globally in 2023, by Function." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1464564/ai-adoption-vs-generative-ai-adoption/
Stanford Medicine, Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function Statista, https://www.statista.com/statistics/1464564/ai-adoption-vs-generative-ai-adoption/ (last visited April 17, 2025)
Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function [Graph], Stanford Medicine, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1464564/ai-adoption-vs-generative-ai-adoption/
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