Creating first drafts of text documents for marketing and sales was the most commonly used generative AI use function in enterprises in 2023. Generative AI had a relatively low use case frequency, with no segment being above nine percent. This is likely because in 2023 the technology is still maturing and has not come into full use through all enterprises.
Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function
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Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function
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The survey was administered to census-targeted samples of over 1,000 people in each of 21 countries, for a total of 23,882 surveys conducted in 12 languages.
Source breaks down the functions as follows: "SO = Service operations", "M&S = Marketing and sales", and "R&D = Research and development".
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Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
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Stanford Medicine. (April 15, 2024). Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/1464563/generative-ai-adoption-by-function/
Stanford Medicine. "Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function." Chart. April 15, 2024. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/1464563/generative-ai-adoption-by-function/
Stanford Medicine. (2024). Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/1464563/generative-ai-adoption-by-function/
Stanford Medicine. "Generative Artificial Intelligence (Ai) Use Cases Most Commonly Adopted in Enterprises Globally in 2023, by Function." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1464563/generative-ai-adoption-by-function/
Stanford Medicine, Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function Statista, https://www.statista.com/statistics/1464563/generative-ai-adoption-by-function/ (last visited April 30, 2025)
Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function [Graph], Stanford Medicine, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1464563/generative-ai-adoption-by-function/
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