Most commonly adopted AI use cases in businesses globally in 2023, by function

Published by
Bergur Thormundsson,
May 3, 2024
The most commonly used AI adoption case was contact-center automation for service operations in enterprises in 2023. Of respondents, 26 percent replied that this was a major function of their AI adoption program, particularly as it automates a straight forward segment of business operations. For research and development it was AI enhancement of operations that was most commonly used, by 22 percent of businesses.

Artificial intelligence (AI) use cases most commonly adopted in enterprises worldwide in 2023, by function

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Release date

April 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

Source breaks down the functions as follows: "SO = Service Operations", "M&S = Marketing and Sales", and "R&D = Research and development".

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Special focus: developers

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