During a late 2023 survey among buy-side ad investment decision-makers primarily at agencies and brands in the United States, 76 percent stated they planned to focus somewhat or significantly more on cross-platform measurement. First-party data acquisition and partnerships ranked second, chosen by 70 percent, while ad supply chain sustainability was cited by 22 percent.
Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (November 30, 2023). Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.). "Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023." Chart. November 30, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.). (2023). Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.). "Leading Areas of Attribution and Emerging Media Brands and Agencies Will Focus More on in 2024 According to Ad Investment Decision-makers in The United States as of November 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.), Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 Statista, https://www.statista.com/statistics/1464506/attribution-areas-buyers-focus-united-states/ (last visited December 21, 2024)
Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph], IAB (U.S.), November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1464506/attribution-areas-buyers-focus-united-states/
