Drivers of advanced TV ad spend in the UK 2023

Published by Statista Research Department, May 3, 2024
During a 2023 survey carried out among marketers from the United Kingdom, 60 percent of respondents said that one to three top reasons why their business would spend more of its marketing budget on advanced TV were the opportunities to extend the reach of traditional TV campaigns.

Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among in-house and agency marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.
Respondents were allowed to select up to three answers.

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Overview

5

Major players

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Marketer insights

7

Consumer insights

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Spotlight: connected TV

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
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$0 USD
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