During a 2023 survey carried out among marketers from the United Kingdom, 60 percent of respondents said that one to three top reasons why their business would spend more of its marketing budget on advanced TV were the opportunities to extend the reach of traditional TV campaigns.
Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023
Characteristic
Share of respondents
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AudienceXpress. (November 23, 2023). Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/
AudienceXpress. "Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023." Chart. November 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/
AudienceXpress. (2023). Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/
AudienceXpress. "Drivers of Advanced Tv Advertising Budgets According to Marketers in The United Kingdom (Uk) as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/
AudienceXpress, Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023 Statista, https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/ (last visited July 22, 2024)
Drivers of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/