Share of internet users watching influencers' videos in Brazil 2019-2023, by gender

Percentage of internet users watching videos by digital influencers in Brazil from 2019 to 2023, by gender

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Release date

November 2023

Region

Brazil

Survey time period

2019 to 2023

Number of respondents

21,271*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting for 2023. Preceding figures come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2019 was collected between October 2018 and March 2019.

No data was available in the years 2020 and 2022 for this indicator.

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Statistics on " Influencer marketing in Brazil "

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Overview

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Audiences

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Spotlight: TikTok audience

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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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