Share of internet users watching influencers' videos in Brazil 2019-2023

Published by
Tiago Bianchi,
May 3, 2024
In 2023, approximately 38 percent of internet users surveyed in Brazil said they had watched videos from digital influencers. This represents an increase of around 32 percent from 2019 when over 28 percent of interviewees confirmed watching this type of online content. Social media usage ranks as the third most popular internet activity in Brazil, with 80 percent of the country's online population claiming to access these platforms.

Percentage of internet users watching videos by digital influencers in Brazil from 2019 to 2023

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Release date

November 2023

Region

Brazil

Survey time period

2019 to 2023

Number of respondents

21,271*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting for 2023. Preceding figures come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2019 was collected between October 2018 and March 2019.

No data was available in the years 2020 and 2022 for this indicator.

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Overview

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Brands

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Strategies

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Influencers

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Audiences

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Spotlight: TikTok audience

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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