A 2023 global survey examined which technologies were expected to have the biggest impact on online travel agencies (OTAs) over the next 12 months. Data analytics and machine learning were the technologies expected to have the biggest impact on OTAs in the coming year, with 44 and 43 percent of respondents, respectively, stating that this was the case.
Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023
senior leaders of online travel agencies that are involved in technology investment decision-making
Supplementary notes
The source specifies that around half of respondents were from regional online travel agencies with revenue of less than 100 million U.S. dollars.
The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Amadeus. (April 8, 2024). Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus. "Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023." Chart. April 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus. (2024). Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus. "Technologies Expected to Make The Biggest Impact for Online Travel Agencies (Otas) Worldwide in The next 12 Months as of 4th Quarter 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus, Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/ (last visited December 21, 2024)
Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 [Graph], Amadeus, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
