Main technology and distribution priorities for OTAs worldwide 2023

Published by Statista Research Department, Nov 10, 2024

A 2023 global survey examined the technology and distribution priorities for online travel agencies over the next 12 months. Enhancing the customer experience ranked as the main technology and distribution priority in the coming year, as mentioned by just over half of respondents.

Main technology and distribution priorities for online travel agencies (OTAs) worldwide as of 4th quarter 2023

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Release date

April 2024

Region

Worldwide

Survey time period

Q4 2023

Number of respondents

150 respondents

Special properties

senior leaders of online travel agencies that are involved in technology investment decision-making

Supplementary notes

The source specifies that around half of respondents were from regional online travel agencies with revenue of less than 100 million U.S. dollars.

The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.

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