U.S.: leading information sources among Gen Z hair care buyers 2024

Published by Statista Research Department, Apr 30, 2024

While nearly half of female American consumers belonging to Generation Z found their new hair care products in-store in 2024, about 35 percent of respondents were exploring recommendations from friends, family, and social media sites, as well. Different types of videos on TikTok seemed to have an especially large influence.

Leading channels for hair care product discovery among U.S. Gen Z in 2024

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Release date

April 2024

Region

United States

Survey time period

March 2024

Number of respondents

3,500 respondents

Special properties

Female hair care buyers

Supplementary notes

Access date used as release date.

The number of Gen Z women surveyed was not specified. 

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Statistics on " Social media and Generation Z in the United States "

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Overview

6

Usage

6

Leading platforms

5

Opinion

8

Advertising

5

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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