While nearly half of female American consumers belonging to Generation Z found their new hair care products in-store in 2024, about 35 percent of respondents were exploring recommendations from friends, family, and social media sites, as well. Different types of videos on TikTok seemed to have an especially large influence.
Leading channels for hair care product discovery among U.S. Gen Z in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Benchmarking Company. (April 29, 2024). Leading channels for hair care product discovery among U.S. Gen Z in 2024 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1464308/where-gen-z-women-find-new-hair-care-products-in-the-us/
Benchmarking Company. "Leading channels for hair care product discovery among U.S. Gen Z in 2024." Chart. April 29, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1464308/where-gen-z-women-find-new-hair-care-products-in-the-us/
Benchmarking Company. (2024). Leading channels for hair care product discovery among U.S. Gen Z in 2024. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1464308/where-gen-z-women-find-new-hair-care-products-in-the-us/
Benchmarking Company. "Leading Channels for Hair Care Product Discovery among U.S. Gen Z in 2024." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1464308/where-gen-z-women-find-new-hair-care-products-in-the-us/
Benchmarking Company, Leading channels for hair care product discovery among U.S. Gen Z in 2024 Statista, https://www.statista.com/statistics/1464308/where-gen-z-women-find-new-hair-care-products-in-the-us/ (last visited September 27, 2024)
Leading channels for hair care product discovery among U.S. Gen Z in 2024 [Graph], Benchmarking Company, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1464308/where-gen-z-women-find-new-hair-care-products-in-the-us/