A 2023 global survey examined the main technology solutions planned to be implemented by online travel agencies over the next 12 months. APIs to connect to multiple content sources more easily emerged as the main tech solution to be adopted in the coming year, as mentioned by nearly half of respondents.
Main technology solutions planned to be implemented by online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023
senior leaders of online travel agencies that are involved in technology investment decision-making
Supplementary notes
The source specifies that around half of respondents were from regional online travel agencies with revenue of less than 100 million U.S. dollars.
The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.
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Amadeus. (April 8, 2024). Main technology solutions planned to be implemented by online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1464265/main-technology-solutions-to-be-implemented-by-otas-worldwide/
Amadeus. "Main technology solutions planned to be implemented by online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023." Chart. April 8, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1464265/main-technology-solutions-to-be-implemented-by-otas-worldwide/
Amadeus. (2024). Main technology solutions planned to be implemented by online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1464265/main-technology-solutions-to-be-implemented-by-otas-worldwide/
Amadeus. "Main Technology Solutions Planned to Be Implemented by Online Travel Agencies (Otas) Worldwide in The next 12 Months as of 4th Quarter 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1464265/main-technology-solutions-to-be-implemented-by-otas-worldwide/
Amadeus, Main technology solutions planned to be implemented by online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1464265/main-technology-solutions-to-be-implemented-by-otas-worldwide/ (last visited December 03, 2024)
Main technology solutions planned to be implemented by online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 [Graph], Amadeus, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1464265/main-technology-solutions-to-be-implemented-by-otas-worldwide/
