Leading priorities for BNPL customers in India 2023

Published by Sandhya Keelery, Aug 30, 2024
Based on a sentiment analysis published in 2023, app functionality emerged as the primary factor influencing the choice of BNPL (Buy Now, Pay Later) customers in India. Following closely was the ease of the process. BNPL is a form of short-term financing that allows consumers to make purchases and pay for them over time

Leading priorities for BNPL customers in India in 2023

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Release date

December 2023

Region

India

Survey time period

2023

Special properties

Scores on a scale of 1 to 10

Supplementary notes

Based on 92,000+ user reviews from app store, play store and Trust Pilot.

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