Brand loyalty towards luxury fashion products in India 2024

Published by A. Minhas, May 10, 2024
According to a survey on luxury fashion loyalty among Indian consumers in March 2024, the majority of respondents, over 80 percent, were most likely to purchase luxury fashion products again from Gucci and Armani. Comparatively, one percent of respondents did not want to purchase from any luxury fashion brands.

Brand loyalty towards luxury fashion products in India as of March 2024

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Number of respondents

2,497 respondents

Age group

18-64 years

Supplementary notes

Survey question: When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?

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Luxury goods market in IndiaGlobal personal luxury goods industryLuxury goods market in ChinaOnline personal luxury goods marketLuxury goods market in the Asia-Pacific region
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