During a May 2023 survey conducted among e-commerce professionals in Spain, 41 percent of respondents said they were thinking of utilizing retail media as a service to offer to brands. Conversely, 59 percent of respondents stated they were not thinking of doing so.
Share of advertising agencies thinking of using retail media to offer this service to brands in Spain as of May 2023
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IAB Spain. (June 28, 2023). Share of advertising agencies thinking of using retail media to offer this service to brands in Spain as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1464182/advertising-agencies-retail-media-brand-service-spain/
IAB Spain. "Share of advertising agencies thinking of using retail media to offer this service to brands in Spain as of May 2023." Chart. June 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1464182/advertising-agencies-retail-media-brand-service-spain/
IAB Spain. (2023). Share of advertising agencies thinking of using retail media to offer this service to brands in Spain as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1464182/advertising-agencies-retail-media-brand-service-spain/
IAB Spain. "Share of Advertising Agencies Thinking of Using Retail Media to Offer This Service to Brands in Spain as of May 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1464182/advertising-agencies-retail-media-brand-service-spain/
IAB Spain, Share of advertising agencies thinking of using retail media to offer this service to brands in Spain as of May 2023 Statista, https://www.statista.com/statistics/1464182/advertising-agencies-retail-media-brand-service-spain/ (last visited December 22, 2024)
Share of advertising agencies thinking of using retail media to offer this service to brands in Spain as of May 2023 [Graph], IAB Spain, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1464182/advertising-agencies-retail-media-brand-service-spain/
