Distribution of skincare product sales on Douyin China 2023, by product

Published by
Xin Ou,
May 7, 2024

In 2023, primary skincare products accounted for about 65 percent of the total sales of skincare products on Douyin in China. Facial masks followed with 18 percent market share. That year, Douyin was the fastest growing distribution channel for skincare products in China.

Distribution of online retail sales of skincare products on Douyin in China in 2023, by product category

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Release date

March 2024

Region

China

Survey time period

2023

Supplementary notes

* "Primary skincare products" refers to all skincare products used after cleansing and toning the skin, including but not limited to serum, moisturizer/face cream, and eye cream.

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