According to a survey from Rakuten Insight conducted in February 2024 in Asia, the primary reason for choosing plant-based alternative products in China was the belief that these products were healthier. In comparison, the primary reason for plant-based product choices in India stemmed from concerns regarding animal welfare in food production.
Leading reasons for choosing plant-based food alternatives in Asia in 2024, by country or territory
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Original question: "What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."
Number of respondents in: China: 4,547; Hong Kong: 1,868;Â Indonesia: 9,067;Â India: 18,125;Â Japan: 205;Â South Korea: 4,282;Â Malaysia: 7,343;Â the Philippines: 9,188;Â Singapore: 3,445;Â Thailand: 12,178;Â Taiwan: 8,031;Â and Vietnam: 2,757.
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Rakuten Insight. (April 12, 2024). Leading reasons for choosing plant-based food alternatives in Asia in 2024, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1464042/asia-leading-reasons-for-choosing-plant-based-food-by-country/
Rakuten Insight. "Leading reasons for choosing plant-based food alternatives in Asia in 2024, by country or territory." Chart. April 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1464042/asia-leading-reasons-for-choosing-plant-based-food-by-country/
Rakuten Insight. (2024). Leading reasons for choosing plant-based food alternatives in Asia in 2024, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1464042/asia-leading-reasons-for-choosing-plant-based-food-by-country/
Rakuten Insight. "Leading Reasons for Choosing Plant-based Food Alternatives in Asia in 2024, by Country or Territory." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1464042/asia-leading-reasons-for-choosing-plant-based-food-by-country/
Rakuten Insight, Leading reasons for choosing plant-based food alternatives in Asia in 2024, by country or territory Statista, https://www.statista.com/statistics/1464042/asia-leading-reasons-for-choosing-plant-based-food-by-country/ (last visited July 22, 2024)
Leading reasons for choosing plant-based food alternatives in Asia in 2024, by country or territory [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1464042/asia-leading-reasons-for-choosing-plant-based-food-by-country/