In the Nordics, the number of online beauty and personal care users is forecast to experience significant growth in all segments from 2024 to 2029. The personal care segment achieves the highest value of 10.3 million users in 2029, up from 8.7 million in 2024.
Number of users in the beauty and personal care e-commerce market in the Nordics from 2017 to 2029, by segment
(in thousand users)
Characteristic
Beauty Tech
Personal Care
Cosmetics
Fragrances
Skin Care
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Definition:
The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.
Structure:
The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.
Additional information:
eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
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Statista. (April 29, 2024). Number of users in the beauty and personal care e-commerce market in the Nordics from 2017 to 2029, by segment (in thousand users) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/forecasts/1464041/number-of-users-beauty-e-commerce-nordics
Statista. "Number of users in the beauty and personal care e-commerce market in the Nordics from 2017 to 2029, by segment (in thousand users)." Chart. April 29, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/forecasts/1464041/number-of-users-beauty-e-commerce-nordics
Statista. (2024). Number of users in the beauty and personal care e-commerce market in the Nordics from 2017 to 2029, by segment (in thousand users). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/forecasts/1464041/number-of-users-beauty-e-commerce-nordics
Statista. "Number of Users in The Beauty and Personal Care E-commerce Market in The Nordics from 2017 to 2029, by Segment (in Thousand Users)." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/forecasts/1464041/number-of-users-beauty-e-commerce-nordics
Statista, Number of users in the beauty and personal care e-commerce market in the Nordics from 2017 to 2029, by segment (in thousand users) Statista, https://www.statista.com/forecasts/1464041/number-of-users-beauty-e-commerce-nordics (last visited July 22, 2024)
Number of users in the beauty and personal care e-commerce market in the Nordics from 2017 to 2029, by segment (in thousand users) [Graph], Statista, April 29, 2024. [Online]. Available: https://www.statista.com/forecasts/1464041/number-of-users-beauty-e-commerce-nordics