Most valuable German brands 2024

Leading German brands in 2024, by brand value

CharacteristicBrand value in billion euros
Deutsche Telekom 35.25
SAP 33.86
Volkswagen 29.46
BMW Group 25.1
Mercedes-Benz Group AG (formerly Daimler AG) 24.04
Robert Bosch GmbH 21.99
Allianz 18.88
BASF 17.43
Siemens 16.3
Adidas 16.14
Created with Highcharts 7.2.2Brand value in billion euros35.2535.2533.8633.8629.4629.4625.125.124.0424.0421.9921.9918.8818.8817.4317.4316.316.316.1416.14Deutsche TelekomSAPVolkswagenBMW GroupMercedes-Benz Group AG (formerly Daimler AG)Robert Bosch GmbHAllianzBASFSiemensAdidas
02.557.51012.51517.52022.52527.53032.53537.540
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Release date

October 2024

Region

Worldwide, Germany

Survey time period

2024

Supplementary notes

Figures were rounded.

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