In 2024, Deutsche Telekom was the most valuable German brand, with a brand value of roughly 35.25 billion euros. SAP and Volkswagen followed the telecom giant with brand values of 33.86 and 29.46 billion euros, respectively.
Leading German brands in 2024, by brand value
(in billion euros)
Characteristic
Brand value in billion euros
Deutsche Telekom
35.25
SAP
33.86
Volkswagen
29.46
BMW Group
25.1
Mercedes-Benz Group AG (formerly Daimler AG)
24.04
Robert Bosch GmbH
21.99
Allianz
18.88
BASF
17.43
Siemens
16.3
Adidas
16.14
Created with Highcharts 7.2.2Brand value in billion euros35.2535.2533.8633.8629.4629.4625.125.124.0424.0421.9921.9918.8818.8817.4317.4316.316.316.1416.14Deutsche TelekomSAPVolkswagenBMW GroupMercedes-Benz Group AG (formerly Daimler AG)Robert Bosch GmbHAllianzBASFSiemensAdidas
02.557.51012.51517.52022.52527.53032.53537.540
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European Brand Institute. (October 1, 2024). Leading German brands in 2024, by brand value (in billion euros) [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1464031/most-valuable-brands-germany-brand-value/
European Brand Institute. "Leading German brands in 2024, by brand value (in billion euros)." Chart. October 1, 2024. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1464031/most-valuable-brands-germany-brand-value/
European Brand Institute. (2024). Leading German brands in 2024, by brand value (in billion euros). Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1464031/most-valuable-brands-germany-brand-value/
European Brand Institute. "Leading German Brands in 2024, by Brand Value (in Billion Euros)." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/statistics/1464031/most-valuable-brands-germany-brand-value/
European Brand Institute, Leading German brands in 2024, by brand value (in billion euros) Statista, https://www.statista.com/statistics/1464031/most-valuable-brands-germany-brand-value/ (last visited February 17, 2025)
Leading German brands in 2024, by brand value (in billion euros) [Graph], European Brand Institute, October 1, 2024. [Online]. Available: https://www.statista.com/statistics/1464031/most-valuable-brands-germany-brand-value/
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