During a survey conducted in June and July 2023 among marketing professionals worldwide, 35 percent of respondents said the lack of a profit and loss (P&L) policy that treats the planet and profit equally in decision making was the leading challenge preventing the transition to sustainability. This was followed by another 35 percent of respondents citing a lack of allocated internal resources, while another 35 percent mentioned marketing's knowledge and skill gap on sustainability.
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023
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World Federation of Advertisers. (September 14, 2023). Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023." Chart. September 14, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. (2023). Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading Challenges Preventing Transition towards Sustainability According to Marketers Worldwide as of March 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers, Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 Statista, https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/ (last visited November 23, 2024)
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 [Graph], World Federation of Advertisers, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
