During a survey conducted in June and July 2023 among marketing professionals worldwide, 35 percent of respondents said the lack of a profit and loss (P&L) policy that treats the planet and profit equally in decision making was the leading challenge preventing the transition to sustainability. This was followed by another 35 percent of respondents citing a lack of allocated internal resources, while another 35 percent mentioned marketing's knowledge and skill gap on sustainability.
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
World Federation of Advertisers. (September 14, 2023). Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023." Chart. September 14, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. (2023). Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading Challenges Preventing Transition towards Sustainability According to Marketers Worldwide as of March 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers, Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 Statista, https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/ (last visited December 26, 2024)
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 [Graph], World Federation of Advertisers, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
