During a survey conducted between October 2022 and March 2023 among senior marketing professionals worldwide, 57 percent of respondents said innovation to create competitive advantage was the largest opportunity driving the transition towards sustainability. This was followed by 55 percent of respondents who cited the definition of new business models to grow sustainably.
Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023
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World Federation of Advertisers. (September 14, 2023). Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1463982/opportunities-driving-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023." Chart. September 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1463982/opportunities-driving-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. (2023). Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1463982/opportunities-driving-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading Opportunities Propelling Transition towards Sustainability According to Marketers Worldwide as of March 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1463982/opportunities-driving-transition-marketing-sustainability-worldwide/
World Federation of Advertisers, Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023 Statista, https://www.statista.com/statistics/1463982/opportunities-driving-transition-marketing-sustainability-worldwide/ (last visited December 21, 2024)
Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023 [Graph], World Federation of Advertisers, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463982/opportunities-driving-transition-marketing-sustainability-worldwide/
