In a survey from Rakuten Insight conducted in February 2024 in Asia, 64 percent of the respondents from Singapore said that they had tried plant-based meat alternatives, which was the highest percentage in the region. In contrast, 31 percent of the people surveyed in South Korea stated to have consumed plant-based meat or its products as of February of the same year.
Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory
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Share of respondents
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Original question: "Which of these plant-based alternatives have you tried?"
Number of respondents in: China: 4,547; Hong Kong: 1,868;Â Indonesia: 9,067;Â India: 18,125;Â Japan: 205;Â South Korea: 4,282;Â Malaysia: 7,343;Â the Philippines: 9,188;Â Singapore: 3,445;Â Thailand: 12,178;Â Taiwan: 8,031;Â and Vietnam: 2,757.
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Rakuten Insight. (April 12, 2024). Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight. "Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory." Chart. April 12, 2024. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight. (2024). Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight. "Share of Consumers Who Have Tried Plant-based Meat Alternatives in Asia in 2024, by Country or Territory." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight, Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory Statista, https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/ (last visited July 17, 2024)
Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/