During a mid-2023 survey among marketing professionals worldwide, 80 percent of respondents said they expected the importance of innovation and adoption of new technologies to increase over the following two years. A rising importance of social impact and environmental responsibility in marketing was cited by 64 percent of respondents.
Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 14, 2023). Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer. "Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023." Chart. September 14, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer. (2023). Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer. "Leading Areas of Importance Marketers Expected to Change in The following Two Years Worldwide as of July 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer, Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023 Statista, https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/ (last visited November 05, 2024)
Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023 [Graph], eMarketer, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
