During a mid-2023 survey among marketing professionals worldwide, 80 percent of respondents said they expected the importance of innovation and adoption of new technologies to increase over the following two years. A rising importance of social impact and environmental responsibility in marketing was cited by 64 percent of respondents.
Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023
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eMarketer. (September 14, 2023). Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer. "Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023." Chart. September 14, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer. (2023). Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer. "Leading Areas of Importance Marketers Expected to Change in The following Two Years Worldwide as of July 2023." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
eMarketer, Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023 Statista, https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/ (last visited November 21, 2024)
Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023 [Graph], eMarketer, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463951/areas-of-importance-marketers-expecting-change-worldwide/
