During a 2022 survey, sports industry leaders from across the globe were asked about the most important benefits of introducing smart venue technology into sports stadiums. According to the results, just under 55 percent of respondents reported that the main benefit of this technology would be the improved commercial opportunity to collect and analyze fan data.
Most important benefits of introducing smart venue technology into sports stadiums according to industry experts worldwide as of November 2022
Characteristic
Share of respondents
Improved commercial opportunity to collect and analyse fan data
54.6%
Enhanced fan viewing experience (e.g. LED displays, large-screen viewing)
39.3%
Increased connectivity for unique digital experiences (e.g. club app features)
31.9%
Heightened efficiency in crowd management
27.9%
More efficient payment processes
24.7%
Better movement into / through / out of stadium (e.g. ticketing, F&B queuing)
20.7%
Optimised energy usage to lower operating costs
19.1%
Increased retail opportunities via personalised shopping, mobile purchase, and on-the-go payment
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PwC. (February 3, 2023). Most important benefits of introducing smart venue technology into sports stadiums according to industry experts worldwide as of November 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1463864/benefits-smart-venue-technology-sports-stadiums/
PwC. "Most important benefits of introducing smart venue technology into sports stadiums according to industry experts worldwide as of November 2022." Chart. February 3, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1463864/benefits-smart-venue-technology-sports-stadiums/
PwC. (2023). Most important benefits of introducing smart venue technology into sports stadiums according to industry experts worldwide as of November 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1463864/benefits-smart-venue-technology-sports-stadiums/
PwC. "Most Important Benefits of Introducing Smart Venue Technology into Sports Stadiums According to Industry Experts Worldwide as of November 2022." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1463864/benefits-smart-venue-technology-sports-stadiums/
PwC, Most important benefits of introducing smart venue technology into sports stadiums according to industry experts worldwide as of November 2022 Statista, https://www.statista.com/statistics/1463864/benefits-smart-venue-technology-sports-stadiums/ (last visited November 22, 2024)
Most important benefits of introducing smart venue technology into sports stadiums according to industry experts worldwide as of November 2022 [Graph], PwC, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1463864/benefits-smart-venue-technology-sports-stadiums/
