Among pages with desktop display ad impressions worldwide, content related to violence was registered on 9.2 percent of pages presenting content posing a threat to brands in the second half of 2022. This was the largest brand safety threat in that period of time. Content aimed at adults only was the second largest, with 17 percent of such pages.
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device
Characteristic
Desktop display
Desktop video
Mobile web display
Mobile web video
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Integral Ad Science. (May 31, 2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. "Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device." Chart. May 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. (2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. "Programmatic Advertising Brand Risk Rate Worldwide in 2nd Half 2022, by Category and Device." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science, Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device Statista, https://www.statista.com/statistics/1463849/brand-risk-rate-category/ (last visited July 22, 2024)
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1463849/brand-risk-rate-category/