Among pages with desktop display ad impressions worldwide, content related to violence was registered on 9.2 percent of pages presenting content posing a threat to brands in the second half of 2022. This was the largest brand safety threat in that period of time. Content aimed at adults only was the second largest, with 17 percent of such pages.
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device
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Integral Ad Science. (May 31, 2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. "Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device." Chart. May 31, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. (2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. "Programmatic Advertising Brand Risk Rate Worldwide in 2nd Half 2022, by Category and Device." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science, Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device Statista, https://www.statista.com/statistics/1463849/brand-risk-rate-category/ (last visited December 23, 2024)
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1463849/brand-risk-rate-category/
